Because when I hear "Wolfenstein," I think "Serious."
Beyond the historic relevance of the original id Software productions, I have never held any significant interest in a Wolfenstein game. (The closest I've come was playing a demo of the 2009 iteration, which seemed a little silly and a little bombastic but not really enough of either.) So it's with some surprise that I find myself genuinely intrigued by what I'm seeing and hearing about Wolfenstein: The New Order.
What I'm seeing and hearing, specifically, is that the game is focusing on a compelling campaign mode; that it isn't wasting design or development effort on yet another multiplayer mode; and that it is pretty damned stylish, even compared to games that don't include experimental Nazi superweapons.
Not that I'm ready to put down pre-order money on this thing just yet, but I never expected to have this level of interest in Wolfenstein before.